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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1711 |
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market and creating new culture in BMW organization.
ALTERNATIVES
The 3 options for BMW to choose from were expansion, focus, and stay. First, expansion is to gear up for higher production of Z3 and 3 series by expanding the plant's capacity requiring additional investment of $200 million. Secondly, focus is to send the 318 back to Germany's plant that had excess capacity for production at higher costs to allow Spartanburg to focus on Z3 production...
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Third, stay is to resist pressure of market and continue to produce with the current plan.
These 3 options would be analyzed into three categories, which are internal, external and supply chain management.
Analysis of Internal
Expansion Focus Stay
Cost effective ??? ?? ?
Logistics ??? ?? ?
Quality ?? ??? ?
Choosing expanding the facility in local area would lead a significant cost downward on car price...
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