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The four stages of the product life cycle for every product which are showed in figure 11-1 are Introduction, Growth, Maturity, and Decline, the vice president of marketing of BMW Jim McDowell explained “'We're fortunate right now at BMW in that all of our products are new and competitive, introducing new models overtime, You have to logically plan out the introductions over time, so you're Not changing a whole mixed range at the same time you’re changing another model range...
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The four stages of the product life cycle for every product which are showed in figure 11-1 are Introduction, Growth, Maturity, and Decline, the vice president of marketing of BMW Jim McDowell explained “'We're fortunate right now at BMW in that all of our products are new and competitive, introducing new models overtime, You have to logically plan out the introductions over time, so you're Not changing a whole mixed range at the same time you’re changing another model range...
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