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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1922
Essay's paper body

does not have much strength, but they are aware that having service/product diversity is essential and this has given them a competitive advantage in their industry. This notion was apparent when Pat Bennett first expanded his services from engine rebuilding to installations, and then again by undertaking the tool sharpening and modifications contract with Boeing...


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In addition to recognizing the value of his services and market share, Pat Bennett is also aware of the necessity to perform market research and invest in advertising.

Weaknesses

Bennett's lack of strength is offset by several weaknesses. Although many businesses begin with just one person having an idea for a service or good just as Pat Bennett did, it is not a given that they will succeed...


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General points of the essay

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