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Topic: Business
Number of pages / Number of words: 5 / 1244
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So we need to prioritize our stakeholders, understand our key stakeholders. We need to know how they are likely to feel about and react to our project. We also need to know how best to engage them in our project and how best to communicate with them.

Secondly, in the early stage of this project, we would use the PEST and SWOT analyses to highlight the issues...


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A PEST analysis refers to Political, Economic, Social and Technological factors. A SWOT analysis refers to Strengths, Weaknesses, Opportunities and Threats. We would use these tools to analysis the business environment.

Third, we should focus on the internal and external risks. Nicholas (2004) points out that there are two main categories of internal risks are market risk and technical risk...


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