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Topic: Business
Number of pages / Number of words: 12 / 3250
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He was aggressive enough to initiate that move but that guaranteed him enough attention from both buyers and collectors to hunt even more for Beanie Babies.

4. DECLINE STAGE: Warner himself decided to enter luxury hotel market by buying the four season hotel in New York City in 1999.

TY WARNER had focused a lot on the Quality control as he viewed that as a tool to maintain high quality for Beanie Babies as that one of the most important attributes the customer identifies with and also it contributes to the image of Beanie Babies...


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On the other hand, Quality Control was never applied on the production mistakes because that means that a rare Beanie was created which probably will hold a high trading value in the secondary market.

MARKETING:

Warner was a successful marketing icon that was able to build an empire without spending a fortune on advertising...


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