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Topic: Business
Number of pages / Number of words: 12 / 3223
Essay's paper body

A

company should have a balanced portfolio. This implies having at least one "cash cow"

which can generate revenue that can be used to develop one or more "question mark".

This process, referred to as "milking your cash cow", is shown in the next diagram where

the arrows represent cash flows.

BCG Matrix with Cash Flows

B...


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Analysis was originally developed by Bruce Henderson at the Boston Consulting

Group in the early 1970sGrowth-share matrix

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