Buy custom BAY CITY STEAM FITTINGS,INC
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1213 |
Essay's paper body
Because their sales enjoyed continued growth, they relied on personal negotiation with individual dealers through a sales force. However, they never tried other modes of advertising and marketing to increase their customer base. Promotion is one of the essential components of a sound marketing strategy...
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By inadvertently overlooking the need to revamp their promotional marketing techniques, they were not able to draw new customers to Bay City and keep their current customers.
Lastly, Bay City Steam allowed Jackson Supply to become a powerful customer. Jackson Supply generated 15 percent of Bay City's total sales, so Bay City could not adequately respond to Jackson Supply's first attacks in their market...
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General points of the essay
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