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Topic: Business
Number of pages / Number of words: 3 / 773
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Giving up the possibility to introduce BG700, and speeding up the pace of development of the BG800, trying to introduce the BG 800 by the end of Q1-1990, 4 months later than the expected SONY 1270 introduction.

Building a better device, Barco should market it in Infocom and price it up to 15% higher than the SONY 1270, showing the market a ‘cool’ reaction...


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Giving up the possibility to introduce BG700, and speeding up the pace of development of the BG800, trying to introduce the BG 800 by the end of Q1-1990, 4 months later than the expected SONY 1270 introduction.

Building a better device, Barco should market it in Infocom and price it up to 15% higher than the SONY 1270, showing the market a ‘cool’ reaction...


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