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Topic: Business
Number of pages / Number of words: 4 / 913
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In addition, having department stores sell via the Internet would increase the channels of distribution, thus increasing consumer loyalty (Pearce & Robinson, 2004, ¶184-186).

The economic factors that Jung used to help create her proposal included:

Slow earning, stagnant sales, limited distribution capabilities and

shifts in personal care preference and spending habits

Single digit growth

Volatile stocks

Limited distribution channels

All these factors would affect Avon's long-term goals by forcing Jung to find new, creative ways to stay fresh in the market...


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Jung had created a strategic plan that met the vision of Avon; she had created goals that were measurable and geared toward future company growth. The goals seemed to be obtainable in the current business market. In addition, Jung's idea that technology may be the answer was in response to a changing business environment which included movement toward e-business...


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General points of the essay

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