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Topic: Business
Number of pages / Number of words: 8 / 2222
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Having a limited number of players within the market and that the pie has not really been growing at a rapid rate. The number of rivals competing in the industry is just seven major companies. With the major companies having a line to meet almost all segments of the market. Competition is tight due to the lack of product differentiation...


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With the major companies having a line to meet almost all segments of the market. Competition is tight due to the lack of product differentiation. Many of the cars serve the same purpose and have many of the same features so distinguishing your product from the competition is hard. Many of the companies are trying to differentiate there products by adding special features such as side impact airbags, navigation systems and touch free controls; which is due in part to buyer demand for a safer and more enjoyable driving experience...


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