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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5127 |
Essay's paper body
Brands are originally developed as labels of ownership (name, term, design, mark and symbol) that distinguish a product or company from its rivals. These brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. The logo is not the brand, the product name is not the brand, all brands are products, but not all products are brand...
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The logo is not the brand, the product name is not the brand, all brands are products, but not all products are brand. A brand is an identifiable entity that makes specific promises of value. In its simplest form, a brand is nothing more and nothing less than the promises of value you or your product make...
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General points of the essay
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