Buy custom Automobile ads
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1640 |
Essay's paper body
It helps position the ad appropriately with the target audience.
Strategy:
Objective: A Hummer needs no introduction. It is hard to miss. The main objective of the print ad was introducing a new player (Hummer H3 V8) in the market, thereby expanding the market for Hummer to a broader group of upscale individuals...
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Therefore the main objectives can be described as:
1) Create buzz
2) Reinforce basic core values
3) Increase traffic to their website
Target Audience: What came to me through this ad is that General Motors is basically looking to reach faithful Hummer users, the rugged, adventure lovers, who like their holidays to go off-track...
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General points of the essay
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