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Topic: Psychology
Number of pages / Number of words: 11 / 3038
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It is convinced that the source is has a dominant role than a message to change people's attitude.

In the art of public speaking, Stephen Lucas (2004, p.428) also asserted that through out all the notions and ideas about how people is persuaded have been brought out, from ancient time until now, listeners can be persuaded by a speaker for not more than 4 reasons: the speaker's high credibility, evidence, reasoning skill, and emotional appeal...


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In my opinion, the speaker's credibility and emotional appeal are far more crucial than the evidence and reasoning skill.

The audiences will change their attitudes towards certain issue as long as they trust the source will not lie to them and the source touches their heart disregarding the evidence and reasoning skill...


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