Buy custom As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1607 |
Essay's paper body
This means, building the RIGHT relationships with the RIGHT people. For example, there is no point in a company marketing a Barbie Doll to a 90-year-old woman and a cruise holiday to a nine-year-old child.
There are several important reasons why business should employ segmentation. These include better matching of customer needs, better opportunities for growth and gaining a positive share of the market segment...
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These include better matching of customer needs, better opportunities for growth and gaining a positive share of the market segment. There are four main groups of segmentation; Geographic segmentation, for example splitting the market into countries, town or city size or population density. Demographic Segmentation is splitting the markets into age, gender, social class and lifestyle...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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