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Topic: Business
Number of pages / Number of words: 2 / 293
Essay's paper body

The marketing concept used by the Apple company divided into 3 categories which are customer oriented, organization objectives and coordinated market activities. The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media which is appealing to the customers...


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The marketing concept used by the Apple company divided into 3 categories which are customer oriented, organization objectives and coordinated market activities. The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media which is appealing to the customers...


Essay fragment

General points of the essay

Marketing Strategy Of Apple Apple Macintosh- Marketing Concept Apple Marketing Plan Apple Marketing Stratgy As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. business concept innovation in Apple Electronic Arts - marketing concept MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing - Concept And Principles Marketing: Apple computers marketing concept of positioning marketing concept Societal Marketing Concept The Marketing Concept With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business?

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