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| Topic: |
English
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| Number of pages / Number of words: |
9 / 2337 |
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The PLC shows a company from when it introduces a product or a Single Business Unit (SBU) into the market and to when it exits the market. This includes the profits or sales or volume against time. At each stage there will be different marketing strategy carried out; this involves the marketing mix, the 4Ps – Price, Product, Place and Promotion which falls under the marketing strategy...
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The shape of the PLC is determined by the sales of the company over time and also the business type of the company. The sales on a typical PLC – bell-shaped states that as the product goes through the stages – there is usually an increase in sales before falling in the decline stage (Refer to Appendix)...
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