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Topic: Miscellaneous
Number of pages / Number of words: 2 / 422
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AOL in 2000 was the leading interactive internet medium.


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Mission Then: "to build a global medium as central to people's lives as the telephone or television?and even more valuable"

To serve the worlds's largest and most engaged community

Products that are demonstrably superior and pleasantly different from products offered by industry rivals

Introduction The merger of AOL and Time Warner would combine old and new economies to capitalize on convergence of entertainment, information, communication and online services

It involved a verticalcombination of the largest Internet content provider and aggregator with one of the largest cable system operators

AOL offered Time Warner specialized skills in readying content for the Internet:

That Time Warner, with its brands, content and distribution

channels, has embraced this deal so enthusiastically is an extraordinary admission of the difficulty that many traditional

companies face when trying to adapt their businesses to the

Internet...


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