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Buy custom An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.

Essay's paper info
Topic: Business
Number of pages / Number of words: 6 / 1432
Essay's paper body

The first is the practicality and timeless (Tutssel 2000). The second is education and learning (Madden et al. 2000). All of which are well reflected in other aspects of the advert.

The black in the advert represents status and power (Tutssel 2000; Madden et al 2000).

SYNTACTICS

Proxemics

Note (11) shows the two figures in the advert are very close, the child leaning over his work and the older figure watching and/or helping him...


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This changes the relationship aspect of this advert from a man and a boy to father and son. The picture is also very up close, the two figures fill nearly all the space and the background is blurred.

Symmetry

There is a clear symmetry in notes (4) and (5) between the father and son. This is shown by both figures resting their head against their left arm in an almost identical fashion...


Essay fragment

General points of the essay

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