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Essay's paper info
Topic: Business
Number of pages / Number of words: 20 / 5417
Essay's paper body

Moreover, there are other factors advocating this industry attractiveness. The growing number of people traveling for school, working and leisure purposes makes this such a lucrative market. This means Air Asia does not have to mainly steal the customers from full service airlines; instead, it can create its own customer base by encouraging people to fly than going on buses or trains...


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The key issue in competing in this market is not only attractive advertising and offering acceptable services; smart pricing strategy is also very vital in penetrating and building customer base.

1.1 4Ps Analysis

To give the general knowledge about the brand, the report will start off with 4Ps analysis:

Product

? Travel and Transportation:

The product is the service of transporting and traveling from one place to another...


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Women's magazines continue to be a growing media market. A Study Of The Factors That Will Increase The Number Of Chinese Tourist Visits To South Africa, With A Particular Reference To The Chinese Tourism Industry In Shanghai. Fitness First, The leisure Industry India's growing prosperity opens up a new market for luxury-goods firms Markting Environment - Australian Grape Growing Industry The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry The motivation to travel to a particular tourism destination can be a result of ?push" and/or "pull" factors. Explain this concept and then list as many "push" factors as you can think of that might motivate people to travel. “The Main Reason People Work Is So That They Can Enjoy Their Leisure.” Do You Agree? Country Market Attractiveness: Ireland the "Celtic Tiger" What makes some people help and others stand by? what makes a good school outline the concepts made by Clarke and Critcher (1995) of ?material and cultural' (Clarke, J. and Critcher, C. ?Leisure and Inequality' in C. Critcher et.al.,1995, Sociology of Leisure: A Reader. London: E+FN Spon, p247) constraints to leisure PRISON ONLY MAKES PEOPLE WORSE Tobacco Advertising Makes Young People Their Chief Target Why You Feel (Or Don'T Feel) That People - Blacks And Whites - Shouldn'T Be Allowed To Use The N-Word At Their Leisure?

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