Buy custom advertising to children
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 756 |
Essay's paper body
Those tools encourage children to play the games while reinforcing their brand awareness and their visits to the websites full of brand messages. Moreover, the information obtained from the website are not conceived as an advertising but as an own direct experience with the product (Klein, 2003). So, it is more worth for companies to engage children's attention for several minutes with this cheaper and interactive medium rather than TV commercials (Moore, 2004)
MEDIA CONVERGENCE
As the media scenario for children has diversified, the division between entertainment and advertising has become progressively unclear...
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So, it is more worth for companies to engage children's attention for several minutes with this cheaper and interactive medium rather than TV commercials (Moore, 2004)
MEDIA CONVERGENCE
As the media scenario for children has diversified, the division between entertainment and advertising has become progressively unclear...
Essay fragment
General points of the essay
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