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Topic: Business
Number of pages / Number of words: 3 / 776
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The New York Yankees signed a ten year 93 million dollar contract with Adidas. Adidas supplies the team with things like cleats and T-shirts, so not only do the Yankees make a lot of money, Adidas will too because people will see the Yankees players wearing Adidas and they will want to go out and buy their products...


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Individual players may also be sponsored, such as tennis star Pete Sampras. They are paid to wear a particular brand of clothing or shoes creating a demand for others interested in the sport to go out and buy these products.

Another way for corporations to advertise sports is through merchandising. Merchandise includes everything from clothing apparel and shoes, to book and video games, to watches and backpacks with distinctive sports logos and names of star athletes...


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Ike Vs Adidas, Adidas Behind The Brand Adidas History Adidas vs Nike Adidas-Salomon Brand Segment Of Adidas Nike Vs Adidas Nike sues Adidas over soccer player- Zheng’s contract promotion of nike vs. adidas The Adidas Brand The New York Yankees' 98 Season Adidas:behind the brand Adidas - CRM technology Adidas Case adidas

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