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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1325
Essay's paper body

However, I would hope that McDonald’s would continue to measure success based on sales, surveys, focus groups, and all the other tools available to measure the heartbeat of the customer.

Consider the SWOT Analysis:

Strengths: McDonald’s has a strong global presence with its nearest domestic

competitor being less than half its size, McDonald’s is the clear market leader in both

domestic and international markets...


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In international markets, McDonald’s is well

positioned to expand and take advantage of long-term economic growth. Because of the

way McDonald’s franchises its businesses; McDonald’s also has a very strong real estate

portfolio. The company’s stores are located in areas that are highly known for visibility,

traffic volume and ease of access...


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General points of the essay

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