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Professor of Advertising, Kim Rotzoll, has a good explanation. Advertisers, he says, are not in a position to enforce, but they have the power to dominate by transmitting us their messages through our television programs, through our magazines etc (Clark 15). Besides, according to Eric Clark "advertising is far from impotent or harmless; it is a mere mirror image...
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Besides, according to Eric Clark "advertising is far from impotent or harmless; it is a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail" (Clark 20). So still in the postindustrial society, advertisers produce consumers by controlling their ideas and beliefs (O'Barr 203)...
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General points of the essay
Advertising - Good Or Bad
Children Interacting with Television Advertising Introduction
Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
Radio And Television Advertising
The Ethics of Advertising: Do advertisers go too far?
The Power of Advertising
"The power of advertising." Explore the nature, purpose and effectiveness of rhetoric as used in some adverts of your choice
Controversial Television Advertising
Power of Advertising
Advertising and Television
Advertising: the good and bad
Stay Tuned The Exploitation Of Children In Television Advertising
The Effect of Brand-Name Placement on Television Advertising Effectiveness
The dangers of controversial television advertising
What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
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