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Topic: Miscellaneous
Number of pages / Number of words: 18 / 4833
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An example of claim-belief deception is the Warner-Lambert Listerine case. The label on the Listerine mouthwash bottle stated "Kills Germs By Millions On Contact" immediately followed by "For General Oral Hygiene, Bad Breath, Colds, and Resultant Sore Throats". This misled consumers to believe that by using Listerine, it could prevent the common cold and sore throat (Warner Lambert, 1978)...


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An example of claim-belief deception is the Warner-Lambert Listerine case. The label on the Listerine mouthwash bottle stated "Kills Germs By Millions On Contact" immediately followed by "For General Oral Hygiene, Bad Breath, Colds, and Resultant Sore Throats". This misled consumers to believe that by using Listerine, it could prevent the common cold and sore throat (Warner Lambert, 1978)...


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AOL Time Warner Case Analysis Case Analysis—Warner-Lambert Ireland: Niconil Case Study of Vistakon and Disposable Contact Lenses Deception in Advertising General Motors case Is Wal-Mart's stated vision aligned with the needs of their stakeholders? Public Service Announcements: Does Deception in Advertising Affect the Public's Intent to Donate? Time Warner Case Summary Warner-Lambert Ireland: Niconil Warner-Lambert Listerine Vanilla Mint oral hygiene for people with dementia Case Study - AOL/Time Warner MILLIONS MORE MOVEMENT Call Center Case Study - Customer Contact Center

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