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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1215 |
Essay's paper body
That's of the total beer market, not just some segment. And they created incredible demand in the east through limited distribution. Coors needed to change its business strategy and expand its distribution to survive this changing marketplace. Increased beer advertising, new brands directed to specific market segments, conveniences such as non-returnable bottles and a growing interest in reduced-calorie beverages were among the trends shaping the industry...
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Following that, the company has successfully introduced a wide array of superior quality mainstream and specialty beers. As expansion progressed, distribution crossed the Mississippi River in 1981.
High capital requirements existed since millions were required in launch costs and advertising for a new brand...
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General points of the essay
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