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Topic: Psychology
Number of pages / Number of words: 10 / 2720
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Arnett mentions an advertisement that attracted female's attention, "Capri and Virginia Slims" were perceived as slim, mature, and good looking.

Another example is cigarette ads that show young people having a good time at a party and smoking. A child viewing this ad may begin to associate that happy feeling with the cigarette...


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A child viewing this ad may begin to associate that happy feeling with the cigarette.

Another behavioral learning theory is called operant conditioning. Operant conditioning, as demonstrated by Skinner, occurs when an individual learns to perform behaviors that produce positive outcomes and avoid those that produce negative outcomes (bower, 1989)...


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