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action advertising
?????
actual consumer
??
advertising
????
agricultural advertising
??
author
?????
autobiographical message
????
awareness advertising
???
branding
????
business advertising
???????
business-to-business advertising
??
channel
????
collateral materials
?????
consumer advertising
???
consumer
??
decode
??????
direct-response advertising
?????
drama message
??
encode
????
farm advertising
??
feedback
?????
global advertising
??
goods
??
ideas
????
image advertising
?????
implied consumer
????
industrial age
?????
industrializing age
????
international advertising
?????
local advertising
??
marketing
????
marketing communications
????
marketing PR
??
medium
??
message
?????
narrative message
?????
national advertising
??
noise
?????
noncommercial advertising
?????
nonproduct advertising
??
persona
????
personal selling
?????
postindustrial age
??????
preindustrial age
??
process
??
product
????
product advertising
????
professional advertising
????
public relations
??????
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??????
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??
receiver
?????
regional advertising
??????
regular price-line advertising
????
retail advertising
????
sales promotion
??
services
??
source
???/???
sponsor
??????
sponsorial consumers
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target audience
????
target market
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trade advertising
?????????
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????
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??????
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????
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????????
ana
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?????????
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??????
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copywriters
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departmental system
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development stage
??????
digital interactive media
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direct-mail advertising
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electronic media
???——??????
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foreign media
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fullservice advertising agency
?????????
general consumer agency
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global marketers
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regional agency
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regular...
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??????----???? (??)
????
action advertising
?????
actual consumer
??
advertising
????
agricultural advertising
??
author
?????
autobiographical message
????
awareness advertising
???
branding
????
business advertising
???????
business-to-business advertising
??
channel
????
collateral materials
?????
consumer advertising
???
consumer
??
decode
??????
direct-response advertising
?????
drama message
??
encode
????
farm advertising
??
feedback
?????
global advertising
??
goods
??
ideas
????
image advertising
?????
implied consumer
????
industrial age
?????
industrializing age
????
international advertising
?????
local advertising
??
marketing
????
marketing communications
????
marketing PR
??
medium
??
message
?????
narrative message
?????
national advertising
??
noise
?????
noncommercial advertising
?????
nonproduct advertising
??
persona
????
personal selling
?????
postindustrial age
??????
preindustrial age
??
process
??
product
????
product advertising
????
professional advertising
????
public relations
??????
public relations activities
??????
public relations advertising
??
receiver
?????
regional advertising
??????
regular price-line advertising
????
retail advertising
????
sales promotion
??
services
??
source
???/???
sponsor
??????
sponsorial consumers
????
target audience
????
target market
????
trade advertising
?????????
aes
????
account planning
??????
advertising agency
????
art directors
?????
art studios
????????
ana
????
brand manager
?????????
business-to-business agency
??????
centralized advertising department
????
classified advertising
????
clearance advertising
????
cooperative advertising
??
copy
????
copywriters
?????
creative boutique
????
creative director
?????
decentralized system
???
departmental system
???
development stage
??????
digital interactive media
????
direct-mail advertising
????
electronic media
???——??????
fee-commission combination
????
foreign media
??????
fullservice advertising agency
?????????
general consumer agency
?????
global marketers
???
group system
??????
horizontal cooperative advertising
??????
in-house agency
???
incentive system
?????
independent production house
??????
independent research company
????
institutional advertising
??????
integrated marketing communications
??????
interactive agency
??????
international agency
????
international media
?????
international structure
?????
local advertising
??????
local agency
???
maintenance stage
????
management supervisors
??
markup
??
media
??????
media-buying service
?????
media commission
????
multinational corporations
??????
national advertiser
???????
national agency
????
outdoor advertising
?
point
?????
prerelationship stage
????
print media
???
printers
????
product advertising
??????
regional advertiser
???????
regional agency
??????
regular...
Essay fragment
General points of the essay
Advertising and Media Management
Advertising: agency & client relationships
advertising in digital media
Citroen C5 Media Advertising
Mobile Phone Services Advertising and the New Media Consumer/Producer
Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
Searching for the Right Advertising Agency
Sex in Advertising - How Advertiser influencing to consumer impact and ethical issues
Advertising Media Plan
Charity Advertising Brief - Media
Children and the Media/Advertising
Advertising in the Media
Direct To Consumer Pharmacuetical Advertising
Direct to Consumer Advertising
influences of advertising to consumer attitude towards buying a product
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