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Buy custom Adidas As A Multinational Business Organization

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Topic: Business
Number of pages / Number of words: 2 / 537
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The success of Adidas’ globalization is highlighted by the increase of sales from 6523 million Euros in 2002, to 10084 million euros in 2006.

Potential problems of expansion overseas

Despite the benefits of expanding overseas, there are certain problems that MNCs may encounter. One significant problem that Adidas has encountered in China is the underdeveloped Infrastructure – roads and communications networks, in particular, are less developed thereby limiting the efficiency of Adidas’ operations in China...


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One significant problem that Adidas has encountered in China is the underdeveloped Infrastructure – roads and communications networks, in particular, are less developed thereby limiting the efficiency of Adidas’ operations in China. Additionally, storage, transportation and distribution costs will increase and this may create problems for firms that are unable to control their costs...


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General points of the essay

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