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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 996 |
Essay's paper body
But as Yahoo and Google had a larger group of advertisers compared to Microsoft, they could afford to pay publishers more for every click.
A few problems that Microsoft could face as it never had previously done so even though it was very capable of handling them for hiring third party publishers was contextual ads appearing on sensitive sites, which would lead to Adcentre advertisers being very unhappy about where their ads appeared...
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Another problem with small sites would be the risk of click fraud. Microsoft engineers could detect the fraudulent clicks but it was not sure about how effective it could be in detecting them. This would also reduce the quality traffic, risking the strategic position as a top-quality traffic source.
- If Microsoft does not want to compromise its position as the top quality traffic source then it could hire premium content sites either like www...
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General points of the essay
George Washington Could Not Afford To End Slavery
“The role of business is to serve the larger society, which is best accomplished by being responsive to the larger society.”
Adcenter
Explain the problem posed to Google by click fraud and evaluate its response.
Microsoft Against Google
Point ? Click ? Money:
QuickeInsurance: The race to Click and Close (A)
Rationale And Challenges Behind Microsoft'S Bid For Yahoo
The Trend Towards Fewer And Larger Farms As Economic Growth Occurs
can you afford to live
Waste Of A Click
Don't Click on this
In-Forming: Google, Yahoo!, MSN Web Search
Double Click Inc
Click Fraud
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