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There are a few different strategies that can be used
in this stage. The first is to enter new segments and to distribute through new
channels. A second is to offer new products or services and to diversify the
product mix. A third option strategy is to offer more line extensions on current
products, in the case of the PC possibly the AMD chip as opposed to the Intel
chip...
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A third option strategy is to offer more line extensions on current
products, in the case of the PC possibly the AMD chip as opposed to the Intel
chip. Fourth, Dell needs to utilize more specific advertising campaigns to
promote their products and maintain their position. As the market stands now
there are fewer and fewer non-users and with the current life of a PC the
replacement time frame is becoming shorter and shorter...
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enter
Ad Campaign Dell
Dell Marketing Strategies
Dell Mission and Strategies
How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
Identifing Market Segments And Target
Michael Dell-Dell Computer Corperaion
manage customer segments
Pricing Strategies - Dell
Should Dell enter China?
segments
Enter Achilles
Describe the main developmental tasks and milestones associated with each stage in human development over the lifespan. Then choose one phase only of human development and discuss the developmental needs of people in this stage. Discuss various sp...
Dell's new Strategies and Techniques
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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