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Topic: Business
Number of pages / Number of words: 9 / 2434
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When students get energized to not only boycott, but also actively campaign against certain labels, the Gap has to step up PR to fend off becoming a tainted brand. (When Activism Works and Making Transparency a Risk Worth Taking Farzin Mojtabai & Jason Cangialosi http://www.associatedcontent.com/article/33681/gap_inc_and_sweatshops...


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territory in the Pacific Islands. GAP and other companies eventually settled with workers in 1999 for nearly $20,000,000 and made themselves subject to monitoring by the International Labour Organisation. This example clearly evinces a strong business case for practicing CSR as a way of avoiding financial penalties and increased regulation...


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