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Buy custom a case study on krispy kreme donuts

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Topic: Philosophy
Number of pages / Number of words: 9 / 2317
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Krispy Kreme prides themselves in having speedy service, and ready to sell, hot doughnuts right off of the oven rack. The image created by all of the free publicity caused many people to come and experience the “Krispy Kreme Phenomenon.” Stores have a custom design appeal and some are open twenty-four hours a day making efficient use of all available time...


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The facility layout of the stores allows for a unique customer experience, separating Krispy Kreme from such competitors as Dunkin’ Donuts, Tim Hortons and Winchell’s Donut House. Krispy Kreme’s product line already consists of over twenty-five different varieties of doughnuts.

A major push to sell coffee was made in hopes of keeping potential customers from going to Dunkin’ Donuts...


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