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5 innovative product and their marketability
 
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Topic: Business
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Date added: April 11, 2008
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In this phase the ideas were judged on 7 criteria. The criteria are: Criteria Score Market Potential 0 or 1 Riskiness 0 or 1 Investment Size 0 or 1 Technology Level 0 or 1 Environmental Acceptability 0 or 1 Ethical Acceptability 0 or 1 Profit Potential 0 or 1 As mentioned in the table each product was given a score of either 0 or 1 in each criterion...
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The scores were then summed up to obtain a score out of 7. The idea that received a score of 6 or 7; that is, a score of 6 was the cut off score. After the groups critical evaluation the 31 ideas were narrowed down to 12 ideas. That is almost 60% ideas were left out in this phase. Phase 4: Weighted 10 Point Scoring Model In the 4th phase the 12 ideas were put through a weighted 10 point scoring model...
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5 innovative product and their marketability   Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?   How is Scion addressing its Target Market with regard to Positioning and the Product itself?   Examining The Impact Of Product Attributes On Perception Towards Brand Product   which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...   Bill Gates: A Leader In Innovative Technology   PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES   Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives   Market analysis for product software   China Sport Product Market Analysis   Product Mix and New Product Development Strategies   Business Ideas For Those Without Ideas   The 4 Market Position and an example of a product   Evaluating How Networks Impact On The Innovative Activity Of The Firm In The Context Of The European Framework Programmes   Introducing New Product into Foreign Market  
 
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