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Topic: Business
Number of pages / Number of words: 4 / 931
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For that reason, it's not likely that a customer will want to start from scratch with another company’s MP3 player that won't accept all of his music. Instead, this customer will probably look at replacing his old Mac with a new Apple model when the time comes.

Media Fodder:

Media outlets, especially bloggers, love to write about Apple...


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Why? Because Apple makes it so easy. With leaked rumors about new developments, its very own expo and mysterious shutdowns of its online store, Apple gift wraps news stories that are just begging for speculation and hype. By perpetuating this cycle of media frenzy, Apple reminds its customers that they're excited about buying new Apple products now and in the future...


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