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: EXCEPTIONAL SERVICE & ITS PRACTICE
 
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Topic: Business
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Date added: April 7, 2006
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This makes the exceptional service of the dell. Dell provides support to the AIDS fund which is far beyond the expectation of the customer moreover this is related to the society but it attracts the customer 2.3.2 Steps for the Exceptional customer service practice: Figure 2.3.1: Exceptional service fi Why exceptional customer service fails in company ? Over commitment to the customer ? Non involvement of employees ? Non clarity about goals ? Not maintaining the customer data base ? Unclear concept of service among the employee...
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2.3.1 Exceptional service: I think exceptional service is all about providing customer delight by providing the service beyond the customer expectation and customer willing to pay for it. And this exceptional service differs from customer to customer based on the their requirement, their state of mind, their knowledge about the services of company and the situation...
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